Marketing Plan Manager is a structured repository of information, with marketing and budget plans
Windows Explorer style, in the main tree there are all the sections to be filled. The sections cover all the marketing or budget needs, users can create new sections under the main ones.
The projects are sharable on the intranet, in the projects, users can store information, numbers and documents. Numbers are usually expenses and revenues, and they are calculated to have all the reports both and to calculate the break even of the project.
Marketing Plan Manager can be very useful when you have to start a new company, a new brand or a new division in your company, or again to budget your business, to store information about your market (how many time did you loose the information of the previous year?).
A marketing project is the starting point to understand if and when you have to act on the market, if and when you have to invest, what you have to invest. Marketing Plan Manager as a useful tickler, where you can have in every moment a list of the actions, with the correspondent dates, or you can print/export a complete report of the section chosen, or again a complete report of the plan (without the fields you didn\'t filled up.
A marketing plan or a budget plan should can be read and shared easly for all the company functions, Marketing Plan Manager helps in doing it.
Analysis sections is very complete, it helps also in structuring a hierarchical budget considering geographic zones. Easy you input all the cost (variable and fix) zone by zone (you create and structure the zones!) and all the returns; You will have a IN-OUT budget in few time...
A marketing and a budget plan reduce costs and let you use all the opportunities of the market, without forget them...

Platforms: Win98 , WinME , WinNT 3.x , WinNT 4.x , Windows2000 , WinXP

System requirements: 800x600 screen resolution